Case Study: Bearded Brothers Roofing based in Arlington, Texas

Bearded Brothers Roofing is a family-owned business in Arlington TX that has been providing residential as well as commercial roofing services.

The company was in search of finding people who could improve their website reach to get more customers across their service areas with high quality marketing.

As a part of our protocol, we first discovered the current situation of Bearded Brothers Roofing and suggested what they should wish to accomplish by taking the advantage of ranking higher on Google to get more traffic and partners, and making it suitable to convert and update optimized content to their website. 

Over the course of next few months we were able to;

  • Develop brand new landing pages for each city and services they want to target
  • Reoptimize existing pages to adapt with the evolving and continuous updates from Google
  • Build high-quality and relevant backlinks
  • Optimize their Google My Business listing for better maps result and engagement
  • Publish relevant blogs that will help the site build relevancy, authority and improve their organic presence online. 


In comparison to where they started, they have accomplished;

  • Total of 57 keywords ranking on Page 1
    • For Locations: (10 locations) Arlington, Fort Worth, Carrollton, Grapevine, Flower Mound, Southlake, Mckinney, Westlake, Keller, Plano
    • For key terms ‘roofing contractor’, ‘roof repair’, ‘roof replacement’, and more.
    • For Search Types: both Organic Search and Google Maps


  • Ranking for total of 664 organic keywords
  • Increase in Organic Traffic: 18.16% (2,134 vs 1,806)* 
    • Now: Average of 213 organic users per month
    • Then: Average of 181 organic users per month
      • * (for the period of September 1, 2020 to July 31, 2021 vs September 1, 2019 to July 31, 2020)


Phone Calls

  • Increase in number of phone calls: 100% increase (2,175 calls VS 1,374)
  • First time callers: 1374

Google My Business Insights: 

(September 1, 2020 to July 31, 2021 VS September 1, 2019 to July 31, 2020: (GMB Insights) 

  • We had a 54% increase in website clicks from maps. That’s a total of 1,044 website clicks from maps.
  • We had a 100% increase in direction clicks from maps. That’s a total of 53 direction clicks from maps.
  • We had a 157% increase in GMB Calls. That’s a total of 247 calls.

If you’re interested in being a successful case study like Bearded Brothers Roofing, we’re happy to help you grow your business through the power of SEO.


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