Content Marketing Calendar – Create and Publish Content for Your HVAC & Plumbing Business

Oct 24, 2021 | Blogs, Search Engine Optimization (SEO)

Creating a content calendar for your plumbing and HVAC business is an effective social media strategy. It allows you to provide steady streams of high-quality, engaging material like promotions or blog posts that customers love getting fresh from their favorite plumber! enabling them easy access through individual posting becomes less daunting when there’s more happening at once so it’ll be interesting seeing how well this works out…

Your company’s content calendar can be complex or straightforward, depending on the needs of your business and its quantity of social media platform pages. If you’re not sure how to use it effectively then marketing efforts may fall short! There are many templates available for building Facebook timeline covers in order to make things easier when posting updates across different sites – just type “social media” into Google search bar above this line if need-be.

Consider this guide to be your go-to for developing a content marketing strategy using a content calendar.


What Is a Social Media Content Calendar and Why Is It Important?

A content calendar is an online planning tool that helps you manage your blog posts and social media updates for the coming months. It’s a powerful way of strategizing future publications, helping business owners prepare in advance by weeks or biannual periods so they know what will need attention when it comes time to publish their work online!

There is a reason why content calendars are so popular. A blog or social media publishing schedule can be difficult for businesses without one, as this will likely lead their target audience losing interest and coming back less frequently.


What Are the Best Practices for Content Calendars?


Understanding the Content Calendar’s Elements

To create a content calendar, you need to use Google Sheets. This spreadsheet isn’t necessarily an editorial template but it does provide the foundation for businesses who are just starting out in their journey of creating one with minimal effort on behalf of your team or company newsletter editor!

Your calendar should include four components. The first is editorial, which are content pieces you will publish online via your company’s blog, podcast, or across social networks.

The second component in the process is where you host your calendar. You can choose from a variety of platforms, such as handwritten planners for sole proprietors or Excel spreadsheets with Trello and Basecamp being two collaborative options which work well when collaborating on projects together.

The next thing you will want to do is think about how your published content can be promoted. You may include promotions on an editorial calendar, but color coding makes it easier for readers of these features by providing them with easy-to-understand information as well!

The last ingredient is your imagination. Jot down any ideas that come to mind for future projects you might want to do, or what types of blog posts would be interesting right now but not too soon because they will likely change over time.


Using Social Media Content Calendar Tools

The starting point for many people using a content calendar is finding tools or resources to help with creating and managing the calendar.

For instance, Coschedule is a resource that can create fully featured marketing suites for large businesses. Loomly is a calendar tool with interactive guides to create blog content or aid in social media marketing and automatic updates. Both Loomly and Coschedule make it easier to develop and manage an efficient social media editorial calendar.


Adding To the Calendar

Once you have chosen the best calendar templates for your business, it’s time to fill in all of your information. Begin by listing ideas that are relevant and categorizing them accordingly so they can easily find their way into this month’s schedule!

Next, you need to decide how often your publication frequencies are. Some social media managers may post multiple times per day but someone with a blog calendar might set theirs at three or four monthly updates for the year. 

Once this has been decided, add content topics as desired so that they can be included in future posts each time an upcoming date is published from now on!


Avoiding Repeated Content

A library or content repository for your assets like blogs, interviews and case studies make it easy not to repeat the same message. Remember that not all platforms will have an audience with similar interests so you must tailor what is created based on this! 


What Are the Steps of Creating a Content Calendar?


Decide on the Content Type

With the latest research, you can find a way to write more engaging content that will attract your audience and produce higher results for them. For instance by using keyword research in blog posts which help it rank better on search engine page listings! 


Brainstorm With Social Media Team

Create a plan to engage your customers using the right strategy. If you’re working with social media marketers or an internal team, brainstorm ideas together and consult sales and customer service teams for more information on what they need from their audience in order to make this work well! Bring our next meeting so we can develop strategies that will be successful when it comes time-to-market later today (or tomorrow).


Use Research Ideas to Create Content Ideas

Learn how to create content that produces high results by using research tools. For instance, keyword research for a blog post will help you rank higher on search engine result pages and competitive analysis can also be useful if the topic of your article is familiar so as not produce low-quality work in comparison with other articles covering similar topics out there which have been written recently or have niche appeal due their particular slant on what they cover – this way you’ll stand apart from others writing about these same things! 


Choose Social Media Networks

Social media networks have different levels of success with different content. For instance, Facebook posts with videos gain more traction than those with written updates.  Choose the best platform for your content.


Monitor Trends and Competition

Your content calendar is the key to your posts being successful, but before you can create an effective schedule for it there are some things that need attention. The best way of ensuring all goes according to plan and audience engagement? Perform a Content Audit!

You can gain a lot of insight into your audience’s engagement rates by using content audit tools like Semrush. You might be surprised at how few people are actually on social media and what they’re saying!

The audit will help you find publishing trends. Perhaps posts published on weekday mornings don’t perform as well, so use the information to craft better times for posting!


Create a Publishing Schedule

The audit and trend monitoring will let you know the ideal parameters for posting content. By being selective with your publishing times and dates, you can fill your content calendar meaningfully.


Boost Online Presence with Quality Content Calendars

Now that you have a better understanding of content calendars and their benefits, it’s time for your business to develop an effective strategy. If this is not something that interests or concerns you then contact us today – our team provides customer-focused services with the goal being lead generation improvement! 

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