HVAC Google AdWords
Want to optimize your Google Ads campaign and boost your HVAC company’s conversion rates? Contact Polianna today at 703-997-4123 for a consultation.
You want to get the best results possible from your Google Ads campaigns if you own an HVAC company. A well-managed Google Ads campaign is an effective way to market your HVAC business and successfully generate leads that convert to sales.
Polianna understands the importance of well-crafted Google Ads campaigns to your Google search ranking and traffic conversion rates. Utilizing Google AdWords, our HVAC contractors build successful ad campaigns, setting up conversion tracking and targeting leads from the beginning.
The purpose of ad campaigns is to generate leads, and since your HVAC company relies on those leads to generate business, it’s essential to track all of them. Leads include any action that reaches out to your business, including:
- Phone calls
- Contact form submissions
- Live chats
- Confirmations of online scheduling
Conversion tracking in Google Ads collects as much data as possible using conversion actions. For example, the “website” option allows monitoring website form submissions and other conversion points that rely on page views.
There are many aspects to targeting within a Google Ads account. One of the most important is keyword targeting. Keyword research and targeting is the key to a successful Google Ads campaign.
When you advertise your HVAC company with Google AdWords, you use keywords to generate clicks to your PPC ad.
Our Google AdWords HVAC contractors pick relevant keywords that focus your ad campaigns, increase your conversion, and lower click costs.
Other important aspects of targeting for an HVAC company’s ad campaigns include:
- Location targeting and exclusions
- Audience targeting
Using audience targeting is the key to getting the most out of your ad campaigns. Through audience targeting, we identify users who have landed on your website. This helps us strategically position ads to reach those people, remarketing the site to them.
Our Google AdWords HVAC contractors at Polianna are ready to help you get the most out of your ad campaigns and generate the most convertible leads for your HVAC business. For more information, call us today at 703-997-4123.